Accelerating Growth: How Alice Potter Built an Award-Winning Business in Just 12 Months

how-alice-potter-built-award-winning-business-12-months-featured.jpg.jpg

Alice Potter, founder and CEO of AJP Social Studio, has transformed her passion for social media into an award-winning business in just 12 months with support from the Blackpool Growth Business Academy. During that time, she has also been recognised as “One to Watch” (Highly Commended) at the 2024 Enterprise Vision Awards (EVA’s).

Launched in September 2023, AJP Social Studio has grown rapidly, and has helped over 100 businesses to gain confidence with their online presence. As a social media confidence coach, Alice offers 1-2-1 consultations, social media coaching, content creation, and corporate masterclasses, to equip business owners and leaders with the confidence and skills to engage their audiences effectively.

Connecting with the Blackpool Growth Business Academy early in her journey, Alice attended several workshops, which really helped her. “The workshops the Academy offers are invaluable for businesses at all stages,” she says. “I attended the Self-Leadership Masterclass with Sarah Fletcher, which gave me a huge confidence boost in those early days.”

Continuing to attend additional sessions including workshops led by scale-up specialist Nikki Hesford, helped to provide Alice with the tools to manage the growing demand for her services.

The Academy’s first step was to create a tailored business strategy to enable Alice’s business to grow successfully. The plan outlined a clear path to refine the business’ goals and ensure successful course launches, which led to increased exposure and business expansion.

Following the Academy’s support, Alice’s commitment to supporting others has continued to grow. In 2025, Alice will be sponsoring the Young Entrepreneur award at the EVA’s. As well as having been invited to be the Fylde Coast lead for Pink Link, a network supporting women in business. Through group sessions, she now helps 30 to 35 women develop their businesses with confidence.

Alice says, “I found that the support from the Academy, whether through workshops, one-to-one guidance, or online resources, has been invaluable in getting my business to where it is today.”

As well as supporting high growth established businesses, the Blackpool Growth Business Academy provides young businesses with the tools, knowledge, and confidence needed to turn ideas into sustainable ventures.

Blackpool Businesses looking to grow and scale effectively are encouraged to contact the Blackpool Growth Business Academy for support from one of the growth specialists.

Enjoyed this? Read more from Blackpool Unlimited

Latest news

1

Employer event to help keep region’s workers healthy Ben Harrison

Employer event to help keep region’s workers healthy

19 Jun 2025

2

Plan to get Lancashire working Lancashire Combined Authority

Plan to get Lancashire working

19 Jun 2025

3

Napthens confirms expansion into Manchester Stephen Faulkner

Napthens confirms expansion into Manchester

18 Jun 2025

4

Counting the cost of work-related illness David Dunwell and Jen Briggs

Counting the cost of work-related illness

17 Jun 2025

5

Where there's a Will there's a way to protect your legacy Olivia Holt

Where there's a Will there's a way to protect your legacy

17 Jun 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV123 July/August Launch Event
Lancashire Business View magazine launch
Networking
16 Jul 2025

LBV123 July/August Launch Event

Burnley

08:30 - 10:30

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

Chamber Business Lunch – June
Chamber Logo1.png.png
LBV Hub Networking
20 Jun 2025 - 20 Jun 2025

Chamber Business Lunch – June

Lancaster House Hotel, Bailrigg, Lancaster, LA1 4GL

11:00 - 13:30

90 day Business Planning Workshop
LBV Event Header.png.png
LBV Hub Seminars
20 Jun 2025 - 20 Jun 2025

90 day Business Planning Workshop

Bolton Arena, Arena Approach, Horwich, BL6 6LB

09:00 - 16:30

Moonlight and Memories Walk 2025
MMW.jpg.jpg
LBV Hub Fundraisers
21 Jun 2025 - 21 Jun 2025

Moonlight and Memories Walk 2025

St Catherine's Hospice, Preston, PR5 5XU

18:00 - 23:00

Emergency First Aid at Work – June 2025
Chamber Logo1.png.png
LBV Hub Seminars
23 Jun 2025 - 23 Jun 2025

Emergency First Aid at Work – June 2025

FGH Training 3rd Floor, Storey House, White Cross Business Park,, Lancaster, LA1 4XQ

09:00 - 16:00

Business Bike Club – July
Chamber Logo1.png.png
LBV Hub Networking
01 Jul 2025 - 01 Jul 2025

Business Bike Club – July

Various, Lancaster, LA

08:00 - 09:30

Chamber Breakfast Networking – July
Chamber Logo1.png.png
LBV Hub Networking
02 Jul 2025 - 02 Jul 2025

Chamber Breakfast Networking – July

St John's Hospice, Slyne Road, Lancaster, LA2 6ST

08:00 - 10:00

The Marketing Metrics that Matter – July 4
LBV Hub Seminars
04 Jul 2025 - 04 Jul 2025

The Marketing Metrics that Matter – July 4

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

08:30 - 11:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin