21Digital wins Burnley FC website contract

Blackburn-based 21Digital will design a new website for Burnley FC's By Official Appointment programme.

The website will promote the membership benefits of the programme, which promotes local businesses to fans who can can use the guide to find good quality companies.

The site will facilitate sign-ups as the club hopes to grow from 50 to 100 members.

Paul Walsh, Burnley FC club membership manager, said: "The BOA scheme was launched in recognition of the fact that, within the Burnley and Pendle region, there is a group of elite businesses who are very good at what they do and could also benefit from a closer relationship with Burnley FC.

"The programme has been established to leverage the buying power of the club’s loyal supporters, enabling BOA businesses to increase their customer base and net sales, and to formally bring together a family of businesses under one common banner."

Michael Cain, technical director at 21Digital, said: "As BOA members ourselves, we know first-hand the benefits membership can bring, so we’re really exciting about promoting that to other businesses in the region.”

Within the Burnley and Pendle region, there is a group of elite businesses who are very good at what they do

“The new website will be aimed at promoting those benefits to both local businesses and fans, keeping members up-to-date with all the latest news and helping us increase membership overall, to the benefit of all stakeholders.”

21Digital is a multi-award-winning agency employing 11 at its offices in Blackburn. The agency doubled its retained client roster to 40 accounts in 2019, with new client wins in the year including Farley’s Solicitors, PM+M and Euro Garages.