21Digital appoints new head of digital

Mindy Gofton has joined 21Digital as head of digital, bringing with her over 20 years of experience in digital marketing.

Mindy’s career has included both client-side and senior agency roles, including over nine years with Manchester-based I-COM, culminating in the role of head of marketing strategy and innovation, and then most recently, head of SEO at Bolton-based Own Your Own Space before joining Blackburn’s 21Digital earlier this year.

21Digital managing director Sam Fletcher said: “It’s great to welcome Mindy to the team. She has a huge variety of experience working with clients from single-person startups to high street brands, as well as experience in developing teams and managing strategies across content marketing, email marketing and marketing automation, PPC and social media.

“We have noted we should also be especially nice to her as she has a black belt in kickboxing, though that comes with an obvious artistic side, as an indie music fan and ex-music blogger. She’s also an experienced public speaker, having presented at BrightonSEO, The Content Marketing Show, and Mini-SASCON and has delivered training for the Chartered Institute of Marketing.”

On starting in her new role, Mindy said: “I’m really pleased to have joined the team at 21Digital. They’ve got a great company culture. It’s a very diverse team – there’s a brilliant mix of ages, expertise and personalities here, so we’re sparking ideas off each other all the time.

“Everyone here works really hard and is extremely good at what they do. You can really feel the team’s collective dedication to getting the best results for clients, and honestly, it’s just great to be a part of it.”

21Digital is a multi-award-winning agency specialising in lead generation and e-commerce, with a range of digital marketing services, including web design, web development, SEO, Google Ads, digital consultancy, social media marketing and email marketing.

For more information go to www.21digital.agency.