2019 digital trends: Are you in the know?

Chatbots

The latest report suggests that over half of consumers will choose a Chatbot over a human to save time. Although, don’t go giving up on the human race just yet as humans we crave interaction and whilst Chatbots are great at solving e-commerce issues and arranging transactions people prefer to deal with a human so they’re not likely to be replacing us just yet.

Influencers

Influencers if used correctly, are still a marketing strategy to be reckoned with. That’s why in 2019 we will see brands adopt a new approach to the way in which they use influencer marketing.

Social media

However, after a shaky start to 2018 whereby algorithm changes and the rise of fake news left users trust in these platforms damaged. Brands also felt these effects and are only just regaining their consumers’ confidence with thanks to the latest social trend ‘Stories’.

Facebook, Snapchat and Instagram stories are paving the way, with video content being hugely popular, brands are now utilising these platforms to tell their own stories and sharing their narrative with the world, a craze that we will be embraced by more brands throughout 2019.

Personalisation

Algorithms track what type of programmes you like to watch and then makes informed suggestions based on your viewing, a genius idea that genuinely makes the user feel like they’ve received that personalised service.

A study by Evergrade noted that 96% of respondents praised the ability of personalisation to advance customer relationships, and 88% said it has helped them realise a measurable lift in business results. Staggering when you think about it, that’s why I think that this will be one of the hottest trends for marketing experts this year.

Visual search

It will come as no surprise then that social media giant Pinterest has introduced Lens, allowing users to take a photo of an item to find out where to buy it online. They can also search for similar products, or view pinboards of related items too. It won’t be long before other marketing organisations latch on to this time-saving tech.

 Advertising

A real game-changer for marketers to be able to deliver tailored ads to buyers whilst maximising their opportunity for ROI. If you’ve enjoyed what you’ve read why not follow us @happy_creative or you can always contact us on 01253 446933/[email protected]