2010 - the year of the savvy searcher!

By LBV

30 Apr 2010

Until very recently, being found online meant having a HTML website which was indexed by Google.

Things are changing out there, and the future of “search” (how people find you and your business online) is becoming more complex.

Figures show that YouTube is now effectively the web’s #2 search engine, after Google, of course…

That’s right, a video sharing website which was once the preserve of homemade music videos and drunken antics is now a key source of day-to-day information.

As web users, we are beginning to take Google’s “Universal Search” for granted – it now lists videos, images, maps, Twitter “Tweets” and news articles alongside regular traditional web page results.

However – many website owners have yet to realise the significance of this evolution.

Too few businesses are correctly listed in Google Local Search (on the map) – a quick and simple process.

Only a small percentage of businesses consider creating relevant video content to upload to YouTube (remember your commercial doesn’t have to be produced by James Cameron, a short but professional clip, with relevant keywords will do nicely.)

We’ve all heard about Twitter – you can’t go anywhere without bumping into it these days. It is easy to dismiss this as a fad, something for teenagers to do in their spare time, but you couldn’t be further from the truth.

Clever businesses realise that “tweeting” – that is, posting a 30 word message - is an effective way to communicate with their customers. When you consider that Google now includes tweets in its search results, there is a strong case to consider.

Some commentators now suggest that Facebook will eclipse Google for popularity and perhaps search in the next couple of years. Whilst this may sound odd today, let’s think about it for a moment. People of all ages spend hours every day on Facebook.

As this increases, they demand access to search with fewer clicks, so it follows that Facebook will naturally command more search traffic.

So it begs the question – does your business feature on Facebook? Do you publish relevant video content? Are you featured on Google Local Search? How do you rank in Image Search?

In conclusion, our good friend “Search” is changing fast and it’s vital to keep up. We can’t be complacent and assume that our website which draws traffic today will do so in one month, let alone 12 months.

We should be paying attention to these new methods for finding information, and ensure we’re correctly placed to benefit.

Leon Calverley, business development director at Door4 Internet Creative.
 

Enjoyed this? Read more from LBV

Latest news

1

Forbes makes Manchester move Forbes Manchester

Forbes makes Manchester move

15 Apr 2024

2

Blackpool approves plans for pair of apartment complexes New South Promenade Apartments Visuals

Blackpool approves plans for pair of apartment complexes

12 Apr 2024

3

Distinguished engineer takes senior role at Lancaster University Rebecca Lingwood

Distinguished engineer takes senior role at Lancaster University

11 Apr 2024

4

International building supplies firm to open new plant in Preston New Kerakoll Group Premises Visuals

International building supplies firm to open new plant in Preston

11 Apr 2024

5

UVS launches new dedicated global service Screenshot 2024-04-15 at 11.23.34.png.png

UVS launches new dedicated global service

15 Apr 2024

Hwc 2024 Email Signature 980x120
Background image for hub sign up block

LBV Hub

Reach 50,000 members of the Lancashire business community

Post your news
Post your events
Post your offers
Company profile
Social reach
Magazine coverage
Sign-up
Events
Health and Wellbeing Conference 2024
Hwc 2024 Social Media 1200px 1
Networking
23 Apr 2024

Health and Wellbeing Conference 2024

Crow Wood Hotel, Burnley , BB12 0RT

08:30 - 13:00

Help to Grow Management Course
HTG2.png.png
LBV Hub Seminars
15 Apr 2024 - 17 Jul 2024

Help to Grow Management Course

Preston Campus , Preston , PR1 2HE

09:30 - 14:00

Business Networking in Blackburn - BNI Vista
EVENT LISTING SIZING Vista.png.png
LBV Hub Networking
16 Apr 2024

Business Networking in Blackburn - BNI Vista

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:45 - 08:30

Business Networking in Chorley - BNI Endeavour
EVENT LISTING SIZING Endeavour.png.png
LBV Hub Networking
16 Apr 2024

Business Networking in Chorley - BNI Endeavour

Oak Royal, Bury Lane, Chorley, PR6 8SW

06:30 - 08:30

Business Networking in Accrington - BNI Zeus
EVENT LISTING SIZING Zeus.png.png
LBV Hub Networking
17 Apr 2024

Business Networking in Accrington - BNI Zeus

The Mill House, Corn Mill Yard, Accrington, BB5 5HX

06:45 - 08:30

Business Networking in Preston - BNI Diamond
EVENT LISTING BNI Diamond.png.png
LBV Hub Networking
17 Apr 2024

Business Networking in Preston - BNI Diamond

The Marriot Hotel, Garstang Road, Broughton, PR3 5JB

07:15 - 09:00

Business Networking in Lancaster - Eden Business Network
EVENT LISTING Eden Business Network.png.png
LBV Hub Networking
17 Apr 2024

Business Networking in Lancaster - Eden Business Network

The Borough, 3 Dalton Square, Lancaster, LA1 1PP

18:30 - 20:30

Cyber Secure 360: Safeguarding Your Digital World
CyberSecure 360 LBV-32.png.png
LBV Hub Seminars
18 Apr 2024 - 18 Apr 2024

Cyber Secure 360: Safeguarding Your Digital World

Accrington Stanley, Accrington, BB5 5BX

08:30 - 12:00

Business Networking in Burnley - BNI Kudos
EVENT LISTING BNI Kudos.png.png
LBV Hub Networking
18 Apr 2024

Business Networking in Burnley - BNI Kudos

Prairie Sports Village, Windemere Avenue, Burnley, BB10 2FU

06:45 - 08:30

The Pro Club
Untitled design (6).png.png
LBV Hub Networking
19 Apr 2024

The Pro Club

Fraser House, Lancaster, LA1 4XQ

09:30 - 12:30

Business Networking in Blackburn - BNI Infinity
EVENT LISTING BNI Infinity.png.png
LBV Hub Networking
19 Apr 2024

Business Networking in Blackburn - BNI Infinity

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:30 - 08:30

Business Networking in Preston- BNI Brunch
EVENT LISTING SIZING Brunch .png.png
LBV Hub Networking
19 Apr 2024

Business Networking in Preston- BNI Brunch

Samlesbury Preston Hotel, Preston New Road, Preston, PR5 0UL

09:30 - 11:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv115 Online Graphic
Subscribe now

Weekly news bulletin