We read an insight report by KPMG which shows that the pandemic has significantly changed the way customers shop and engage with brands. Online shopping has seen a 100% increase and two thirds of festive gift-buying was done online. BUT people missed the physical experience — especially at Christmas.
In addition, as sustainability and social responsibility are at an all-time high, we believe that the time is now to really think about the provenance of the products you buy and understand the 'why' behind the businesses.
So, we decided to combine all the above and help small businesses during these challenging times, by using The Wellbeing Farm as a base for small independent businesses to showcase their gifts in time for Christmas.
So to celebrate Small Business Saturday and to help promote local small independent businesses, on Saturday 3rd December The Wellbeing Farm are creating a great festive day out for the whole family: a Christmas fair which makes a difference. A fair to keep Christmas celebrations local, sustainable, and ethical, while also providing a space for creative entrepreneurs to share their work: The Wellbeing Farm MAD Green and Ethical Christmas Fair – the fair which Makes a Difference
An area of the Fair will also be devoted to recycling / upcycling with sustainable products being the priority. This will provide an opportunity for small businesses but also consumers, to be aware around the importance of considering more ethical, sustainable gifts as Christmas presents.
With the number of hospitality and small businesses struggling, it’s important that we all do what we can to help….