The Marketing Mix sponsored by Ronset

02 Dec 2020

Online

08:30 - 09:45

rachel-mcqueen.jpg

EAST LANCS CHAMBER’S NETWORK FOR MARKETING PROFESSIONALS, THE MARKETING MIX IS PROUDLY SPONSORED BY RONSET

Made possible by East Lancashire Chamber of Commerce in partnership with Blackburn Youth Zone, The Marketing Mix is a group for client and agency-based marketing professionals across East Lancashire to access support and education about the latest news, opportunity and statistics from the industry.

“If your most recent professional learning was more than 18 months ago, then your knowledge is out of date.” The Chartered Institute of Marketing

Redefining Place Promotion with guest speaker Rachel McQueen

Never was there a stranger thing to do, switching from ‘visit Lancashire’ to ‘please stay home’, but as the county’s hospitality businesses were forced to close their doors, many devised imaginative ways to stay in the minds and hearts of their customers.

As we accelerated into re-opening and then put the brakes on again, delivering a coherent place promotion campaign has been hugely challenging, yet never more important. In this session Rachel McQueen, CEO of Marketing Lancashire will outline the thinking behind the #RedefiningLancashire campaign, its successes and limitations, and where we go from here.

About Rachel McQueen

Rachel was appointed to the role of Chief Executive of Marketing Lancashire in April 2018, having previously held the roles of Director of Tourism at Marketing Cheshire and Director of Marketing and Deputy CEO at Marketing Manchester.

During her career at Marketing Manchester she led a team of 26 responsible for the promotion of Manchester as a leading business, leisure and learning destination; focused on attracting visitors and investors, growing a highly skilled workforce and driving sustainable economic growth. Click here for further details.

This webinar will start at 8.30am and close at approximately 9.45am.  There is no charge to attend and non-members from within the industry are welcome to join us.

Click here for details

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
The Lancashire Festival of Business
FOB 315
Exhibitions
30 Jan 2025

The Lancashire Festival of Business

Impact Conferencing, Burnley, BB12 6QP

09:00 - 16:00

Skills Bootcamp in Procurement - Cohort 2
Blue-Modern-Land-Travel-Youtube-Thumbnail-2-1024x576.png.png
LBV Hub Seminars
15 Oct 2024 - 17 Dec 2024

Skills Bootcamp in Procurement - Cohort 2

Community & Business Partners CIC, Blackburn, BB2 3UA

09:30 - 13:00

RKMS Quarterly Networking Event - Blackpool, Wyre & Fylde - Festive Fun
image00005.jpeg.jpg
LBV Hub Networking
12 Dec 2024 - 12 Dec 2024

RKMS Quarterly Networking Event - Blackpool, Wyre & Fylde - Festive Fun

RKMS Group , Blackpool, FY42DP

09:30 - 11:30

CQI and IRCA Lead Auditor Training Course ISO 9001 – Quality Management Systems (QMS)
IRCA-Certified-Course.jpg.jpg
LBV Hub Webinar
16 Dec 2024 - 20 Dec 2024

CQI and IRCA Lead Auditor Training Course ISO 9001 – Quality Management Systems (QMS)

Via MS Teams Link - RKMS Group , Blackpool, FY4 2DP

09:00 - 17:00

Skills Bootcamp in Procurement - Cohort 3
Blue-Modern-Land-Travel-Youtube-Thumbnail-2-1024x576.png.png
LBV Hub Awards
14 Jan 2025 - 18 Mar 2025

Skills Bootcamp in Procurement - Cohort 3

Community & Business Partners CIC, Blackburn, BB2 3UA

09:30 - 13:00

Preston Tech Connection - January Meet-Up
Nov Preston Tech Connection event banner-4.png.png
LBV Hub Networking
15 Jan 2025 - 15 Jan 2025

Preston Tech Connection - January Meet-Up

Society1 Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Red Rose Awards 2025
Red Rose Awards 2025
Awards
13 Mar 2025

Red Rose Awards 2025

Winter Gardens Blackpool

18:00 - 11:59

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV118 Online Graphic
Subscribe now

Weekly news bulletin