Beyond the Brand: Building trust through values and integrity

Our final LiveWorkCreate event of 2025 looking at how brand integrity & authenticity matters more than ever. In partnership with Creative Lancashire.

Beyond the Brand: Building Trust Through Values and Integrity

In today's world, people don't just buy products or services - they buy into values. A brand's integrity, authenticity, and actions matter more than ever, especially for small creative and digital businesses building trust with clients and communities.

Join us for an engaging panel discussion exploring:

Why brand integrity matters in the modern marketplace
The importance of people behind the brand.
How values like sustainability, inclusivity, and transparency shape customer decisions
The risks of "greenwashing" or inauthentic branding
How freelancers and small teams can build trustworthy brands without huge budgets
What role creatives play in helping clients align actions with words.
How do peoples buying choices based on values present an opportunity to smaller, independent brands.
Whether you're shaping your own brand or advising others, this conversation will spark new ideas on how to stand out in a world where integrity is currency.

About Live Work Create

Live Work Create is a regular event series hosted by Society1 in partnership with Creative Lancashire. Each carefully crafted event features a panel discussion around an interesting topic, with our panel participants sharing their thoughts and experiences, to inspire further thought and conversation.

The evening will start at 6pm. Refreshments will be provided and there will be an opportunity to meet and chat with other attendees before the panel discussion.

Live Work Create is supported by our friends at Creative Lancashire.

Creative Lancashire is a service provided by Lancashire County Council

Getting there:

Society1 is located on Cross Street, just off Winckley Square (PR1 3LT). It is easily accessible by bus and train.

If you need to drive, public parking is available at Fishergate Shopping Centre or Avenham Public Car Park. The Avenham multi storey car park closes at 8pm, so as this event runs later we advise that you park in the open air carpark opposite the multi storey or on the streets around us.

Note: These events might be photographed and this content will be used in future marketing for Society1.