Beat Analysis Paralysis: Turn Your Digital Data into An Action Plan

28 Mar 2019

Burnley Wharf, Manchester Road, Burnley BB11 1JG

09:00 - 11:00


If your performance data isn’t giving you actionable insights, it’s become a meaningless exercise. Are you collecting so much information you can’t tell what’s useful any more? 

In this session, we’ll help you create a marketing action plan that will carry you through 2019 and show you how to:

  • Recognise useful versus pointless KPIs
  • Let macro and micro KPIs build your strategy
  • Incorporate the right business data in your plan
  • Select and use analytics tools beyond GA
  • Curate actionable insights to inform your plan
  • Build a marketing action plan for your business

This workshop is suited to sales & marketing managers working in e-commerce and lead generation businesses. It’s intended to cut through the data mire, pinpoint the information that’s important, and put a plan together on how to use it for growth.

The venue is the historic Burnley Wharf, which has good rail and road links around the region. Our session format is informal, interactive and we encourage attendees to participate with their own challenges. Please use your company email to register. 

Refreshments will be served from 9:00am for a 9:15am start on Thursday 28 March. The interactive module concludes at 11:00am, with informal networking and Q&A afterwards.

About your hosts 

This Decoding Digital workshop is devised and presented by Sean Dwyer (Door4’s Operations Director) and Leon Calverley (Managing Director), both of whom are steeped in analytics experience.

What others say about Decoding Digital

“Well presented and informative. Used examples from work carried out by Door4 and others well to demonstrate points”

“Brilliant information delivered in an understandable way. The examples that you had to show us really made me think about my own website and how I can apply the knowledge you shared”

“Friendly, open and welcoming staff. Some great examples used in the actual presentation”

“Really nice atmosphere so was easy to ask questions. They were very knowledgeable and gave the right amount of info so we weren't overloaded but came away with a good understanding. 5*s all round”

“Useful, real world, practical tips and ideas shared”

PC PrestonMacan GIF980x120
Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
The Lancashire Festival of Business
FOB 315
Exhibitions
30 Jan 2025

The Lancashire Festival of Business

Impact Conferencing, Burnley, BB12 6QP

09:00 - 16:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
11 Jun 2024 - 04 Dec 2024

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 16:30

Skills Bootcamp in Procurement - Cohort 2
Blue-Modern-Land-Travel-Youtube-Thumbnail-2-1024x576.png.png
LBV Hub Seminars
15 Oct 2024 - 17 Dec 2024

Skills Bootcamp in Procurement - Cohort 2

Community & Business Partners CIC, Blackburn, BB2 3UA

09:30 - 13:00

mBITfor transformative leadership and coaching
mBIT coach Practitioner.png.png
LBV Hub Seminars
14 Nov 2024 - 17 Nov 2024

mBITfor transformative leadership and coaching

Unlocking Possibilities training venue, 166 Waterloo Road , Blackpool, FY4 2AF

09:00 - 17:00

The Business Network Central & East Lancashire
LBV Header (14).png.png
LBV Hub Networking
14 Nov 2024 - 14 Nov 2024

The Business Network Central & East Lancashire

Mytton Fold, Blackburn, BB2 7NP

11:30 - 14:15

Avidly Activates UK 2024 - Activate your customer-driven sales and marketing
avidly activates audience having a good time.jpg.jpg
LBV Hub Networking
14 Nov 2024

Avidly Activates UK 2024 - Activate your customer-driven sales and marketing

Everyman Cinema, Holmes Mill, Clitheroe, BB7 1EB

10:00 - 16:00

North West HR Employers Forum
CBP-logo LBV.png.png
LBV Hub Seminars
20 Nov 2024 - 20 Nov 2024

North West HR Employers Forum

Wham Stadium, Accrington Stanley, Livingstone Road, Accrington, BB5 5BX

09:00 - 12:00

Live Work Create: Building Community In The Modern World
Live-Work-Create-Building-Community-1024x1024.png.png
LBV Hub Networking
20 Nov 2024

Live Work Create: Building Community In The Modern World

Society1 Coworking Space, Preston, PR1 3LT

18:00 - 20:00

LBV119 Magazine Launch Event
DSC9389
Networking
20 Nov 2024

LBV119 Magazine Launch Event

Stonyhurst College, Clitheroe, BB7 9PT

16:00 - 18:00

Emergency First Aid at Work
Chamber Logo1.png.png
LBV Hub Seminars
21 Nov 2024

Emergency First Aid at Work

FGH Training, 3rd Floor, Storey House, White Cross Business Park, Lancaster, LA1 4XQ

09:00 - 05:00

Blackburn & Darwen Youth Zone Quiz Returns for 10th Year!
Quiz Pic.jpg.jpg
LBV Hub Fundraisers
21 Nov 2024 - 21 Nov 2024

Blackburn & Darwen Youth Zone Quiz Returns for 10th Year!

Accrington Stanley Football Club, Accrington, BB5 5BX

17:00 - 20:30

SPARK The Apprenticeship Marketplace
UCLanAerialCampus.jpg.jpg
LBV Hub Networking
21 Nov 2024 - 21 Nov 2024

SPARK The Apprenticeship Marketplace

University of Central Lancashire, Preston, PR1 2HE

09:30 - 13:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV118 Online Graphic
Subscribe now

Weekly news bulletin