Nublue & Lakeland Leather shortlisted for ecommerce award

Lancaster based ecommerce agency Nublue has been shortlisted for Best Ecommerce Website with the Northern Digital Awards for its recent work with fashion brand Lakeland Leather.

The Magento specialists created a website that has enhanced both the experience of customers and staff through considered design and improved back end functionalities.

The team at Nublue were chosen to update Lakeland Leather’s online presence to reflect their brand values, ensuring synergy between their online and offline stores, encouraging repeat visitors and becoming the brand’s primary sales platform.

Since launch, the company have seen an increase in revenue, up 58.96% and a 20% increase in conversions. The average order value has also increased, following the new premium feel and presentation of the brand’s products.

Paul Atherton, ecommerce and marketing manager at Lakeland Leather was delighted by the news of becoming a finalist: “It is great to see we've been nominated with Nublue for the Best Ecommerce Website. We're really proud of the new website and it's performing brilliantly for us, so it's great to see it gain some industry recognition too."

Michael Ashworth, Nublue’s managing director said: “The team have really enjoyed working on this first project for Lakeland Leather, and this shortlisting is reflective of the great work we have achieved together. We’re delighted to have developed a strong relationship with Lakeland Leather throughout this project and enjoy continuing to work with them to evolve their website.”

The Northern Digital Award winners will be announced at a celebration ceremony on Wednesday 31 January in Leeds.