Northern Dough Co ties up Sainsbury's deal

A Preston-based frozen pizza dough manufacturer has secured a coveted listing in more than 700 Sainsbury’s stores across the country.

Six years later, its frozen pizza dough product is now stocked nationwide in one of the UK’s largest supermarket chains as well as in delis and independent food outlets across the North West and beyond.

When friends started asking to take the dough home to host their own parties, Chris and Amy knew the idea of creating a specific product was worth pursuing so the couple started to take their products to local food markets in Clitheroe and Liverpool.

Supermarkets were quick to see the appeal of the unique pizza product, with Booths, Ocado, Waitrose and Wholefoods adding it to their shelves early on.