Zimpli Kids celebrates viral success with more than 300 million views on YouTube

Rishton-based toy manufacturer Zimpli Kids is celebrating a viral success with more than 300 million views of its most popular Gelli Baff and Slime Baff products on YouTube.

The company, who are brand leaders in these unique bathtime products, are currently experiencing over three million views per day and the trend is increasing week by week.

Working closely with partners on YouTube, the Zimpli Kids’ products Gelli Baff and Slime Baff feature in a range of videos ranging from quizzes and reviews, to general playing.

Eejay Enyi, head of international sales at Zimpli Kids, said: "Our products are unique and by utilizing a visual medium such as videos on-line, both consumers and retailers can see their full appeal. Naturally sales are increasing too and we are up 300% up on last year. The videos reflect the fun nature of the products which is what Zimpli Kids aim for and there isn’t one bad review - a great testimony to how good they are. It’s great to see youngsters having fun with Gelli Baff and Slime Baff."