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This is the age of disruption. Former titans like Kodak, Blockbuster, Nokia, HMV and Borders have been crushed by Instagram, Netflix, Apple, Spotify and Amazon. Airbnb is threatening the hotel business, Uber has taken a wrecking ball to the taxi market, Tesla has the automotive sector in their sights.
By Guy Cookson, marketing director at Hotfoot DesignDesign plays an important role in this. Good design can fundamentally change the way people perceive your brand. Silicon Valley start-ups understand that beautifully designed and intuitive experiences fuel growth and drive customer satisfaction. Every company can benefit from following the same principles.
Rather than make too many assumptions, they test new approaches, and seek feedback early and often. They constantly evolve.
Start-ups thrive in instigating change, but change is a constant for us all. I can’t wait to see what happens next.www.hotfootdesign.co.uk
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