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Examples like Innocent, Apple and Tesla are fast becoming overused as exemplar companies to be like. With these also being large established brands, they hardly resemble the position of an SME.
By Rory Southworth, senior product designer, UCLan Innovation Clinic.There are however some SMEs with innovative business models worth aspiring towards.
Whilst taking control of the entire experience is nothing new, by using this model Deliveroo have seen a month on month growth of 25%!
This business model combined with their strong focus on social media and marketing has seen the brand turn over more than 10 million in watch sales in 2016 alone.
Although, in 2011 Brompton diversified, launching an affordable Brompton Bike Hire, a service that lets people hire a Brompton from £3.50 for the whole a day.
The Innovation Clinic can support your growth through new product development. If you are an SME in Lancashire and want help bringing a new product to market give Iain Martin a call on 01772 892253 or email at IMartin@uclan.ac.uk.' fill='%23cc0935'/%3E%3C/svg%3E){kind=small}
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