What More UK toasts successful Ambiente trade show

By Scott Dawson Advertising

16 Feb 2023

Ambiente 2023 1 Press

What More UK, manufacturer of the well-known Lancashire housewares brand Wham, has been a regular exhibitor at the annual Ambiente tradeshow for more than 20 years. This year What More returned with two stands to make the most of the huge opportunity, and called it a great success!

Ambiente is the leading international consumer goods trade fair. With Dining, Living, Giving and the new Working section, Ambiente presents a unique mix of new ideas and products, and provides a major platform for global trends. It was a great opportunity for Wham products to be displayed to buyers from all over the world, with export customers mixing with major UK supermarkets and retailers.

Visiting a large scale trade show like Ambiente requires months of preparation and a real team effort. The preparation starts with new product ideas, testing and production. Manufacturing and office based teams need to prepare the products, stands and all the logistical arrangements, ensuring everything turns up pristine and can be showcased in its best light. The dedicated sales teams then work hard for days, meeting contacts and visitors.

 

What More UK director Tony Grimshaw OBE always looks forward to returning to Ambiente. He said: "We were delighted to return to Frankfurt, meet new contacts and showcase our latest ranges and trends. Ambiente really is the highlight of our year. We've always said we don't make customers, we make valued friends. It's great to catch up with people we know too, our valued customers!

"Our two stands this year covered Housewares (plastic mouldings) and Cookware (Bakeware pressed steel). We recorded our highest ever visitor numbers to our stands, and all credit to our sales team working long hours every day.

"It's a huge team effort from everyone at What More in the preparation and delivery of events - and the Directors are so proud of every colleague involved, who all pull together to make this a success. The work doesn't stop now either, with quotes flying out to turn interest into orders.

"It was a great success and we will definitely be back. Our next stop is at The Inspired Home Show in Chicago next month, stand S4419, and we hope to continue our excellent export sales with our hard working Sales Team!"

 

What More UK manufacture metal and plastic housewares of all kinds, from around the sink items to garden, garage and officewares. What More is a proud member of Made in Britain and they export UK branded goods to 75 countries around the world, in addition to every major UK supermarket and another 1600 independent retailers.

For more information about What More UK visit www.whatmoreuk.com

Latest news

1

Stockley's finds its sweet spot Stockley's front view

Stockley's finds its sweet spot

15 Oct 2025

2

Breck to start £15m Blackpool affordable homes and retail development Cropper Road, Blackpool

Breck to start £15m Blackpool affordable homes and retail development

14 Oct 2025

3

New help for Blackpool businesses to access growth money John Fallon speaking at the meeting

New help for Blackpool businesses to access growth money

14 Oct 2025

4

Fuuse raises further £6m as it heads to profitability COO Nik Southworth, CEO Michael Gibson, CFO Sonia Davies.

Fuuse raises further £6m as it heads to profitability

13 Oct 2025

5

Preferred developer named for strategic site Barnfield named as preferred developer for site

Preferred developer named for strategic site

13 Oct 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

The Business Network Central & East Lancashire
LBV Header (26).png.png
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

October Freelancer Meet-Up
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

October Freelancer Meet-Up

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

The Autumn Re set - pour me a wine
LBV Advert_Autumn Reset 1200 x 630px.png.png
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

The Autumn Re set - pour me a wine

The Artistry House , Preston , PR1 3JJ

17:30 - 19:30

Women scaling up Blackpool Fylde and Wyre
LBV Hub Seminars
22 Oct 2025 - 09 Jan 2026

Women scaling up Blackpool Fylde and Wyre

The Small Business Academy, Blackpool, FY4 5JX

09:30 - 15:30

HR Essentials for pubs, bars and licensed venues
EventBrite NORi - 22nd Oct Webinar.png.png
LBV Hub Webinar
22 Oct 2025 - 22 Oct 2025

HR Essentials for pubs, bars and licensed venues

Online - Teams, Leyland, PR253XH

13:30 - 15:00

RISE - Lancashire's unique leadership programme for women
thumbnail_Emma Weston Illustration WENDY BOWERS RISE Illustrstion.jpg.jpg
LBV Hub Seminars
22 Oct 2025 - 18 Mar 2026

RISE - Lancashire's unique leadership programme for women

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:30 - 15:30

North West Business Expo 2025
https---cdn.evbuc.com-images-880456273-4862066883-1-original.20241022-105445.jpeg.jpg
LBV Hub Exhibitions
24 Oct 2025 - 24 Oct 2025

North West Business Expo 2025

Bolton Stadium Hotel, Bolton, BL6 6SF

09:00 - 15:00

Chamber Business Lunch – October
LBV Hub Networking
24 Oct 2025 - 24 Sep 2025

Chamber Business Lunch – October

Lancaster Golf Club, Lancaster, LA2 0AJ

11:00 - 13:30

Lancaster District Business Support Expo
Lancs-cham-logo.jpg.jpg
LBV Hub Networking
29 Oct 2025 - 29 Oct 2025

Lancaster District Business Support Expo

The Platform, Morecambe, LA4 4DB

10:00 - 15:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin