What is the use of social media in education?

How are you engaging with your students and their parents?

It’s safe to say that within the past decade, the way we communicate with each other has changed drastically. We’re now in the social media age and there’s no evidence to suggest this is going to change anytime soon. There has never been a faster, more direct way to connect with people. So, you need to ask yourself some questions. How can I use this tool for my organisation? How can I start engaging with students and their parents via social media?

So, what is the use of Social Media in Education?

Connectivity

It’s the sole reason social media exists, so we can connect with friends, family members, our favourite shows and brands. There’s no reason why your organisation can’t do the same. Strengthen the connection with your students and their parents which will result in building a better relationship.

Community

There’s no better way to build a community when you literally have thousands of people ready to hear what you have to say. Social Media is a transparent way of reaching out to potential students and professionals who may want to become a part of your organisation.

Engagement

You want to be generating conversation, sharing relevant news and stories which will be key to promoting your institution. Another pro to this is that it can help increase student retention, you’re speaking their language and making an attempt to engage with their form of communication.

Parental Involvement

Parents get a better view of the institution, live updates and a closer connection to the place they are sending their children. Social media offers a transparency in which you can streamline engagement and start participating in meaningful personal dialogue with current and future students/parents.


Ultimately, social media is taking over the way we communicate with each other and the institutions who choose to ignore it will soon fall behind. So how are you engaging with your students and their parents? Find out more about our Social Media Solutions