Wham to manufacture traditional Pendle brooms

A British manufacturer renowned for its world-beating plastic products is bristling with pride over its latest and more traditional line.

Combining British-made quality with value for money, the wooden headed outdoor brooms are part of the DIY range marketed under What More's acclaimed "Wham" brand.

"We might be living in a digital age, but who doesn't need a proper quality old-fashioned yard brush from time to time?" asked What More director Tony Grimshaw.

What More UK now exports to 63 countries worldwide and holds the prestigious Queen's Award for Enterprise in International Trade. It has more than 650 products, the majority manufactured at its purpose-built facility at the Altham Business Park, in the shadow of Pendle Hill. "Pendle is already famous for its brooms, and the witches that flew on them," said Tony. "We're confident ours will soon be flying off the shelves too."