Web specialists expand digital offering with video production

Lancashire digital marketing agency Bespoke | Web Specialists have expanded their digital offering with a new in-house team that specialise in the production of web-optimised video.

The Preston-based business has grown from strength to strength over the last year, expanding its workforce to facilitate the rapid surge in client wins with four new appointments in the last two months.

And the digital experts have added professional video production and consultancy to its service offering, to help businesses drive traffic and maximise conversion with dynamic video content.

Steve Brennan, CEO, said: “Faster connections on desktop and mobile have transformed the extent to which video is used in product research, or in evaluating a potential supplier.

"It is a primary trust signal in E-commerce and lead generation, and we have seen lots of examples where video has increased conversion and sales for our clients which is why it was an obvious decision to integrate it into our existing digital offering.”

Laura Stack and Mel Moville have joined the team as digital content producer and digital projects coordinator. Laura joins from The University of Central Lancashire where she was a key member in the marketing communications and brand team and Mel has over 10 years’ experience in digital project delivery with Preston City Council and will ensure all projects are completed to the highest standards.

Further appointments include Emily Cocker and Stuart Hames who have joined the business as content strategist and digital strategy consultant. Emily joins from Fat Media where she was a digital marketing executive and Stuart previously worked for JGN Agency as head of digital media.

Steve Brennan added: “This is an exciting time for the business as we continue to expand our digital offering. I’m extremely proud of the strong workforce we have here and it’s rewarding to see the team grow from strength to strength. Our new video offering, alongside the current services we provide will aid all our clients to get better results and help their businesses excel online in 2016.”

The news comes as the company is sponsoring the ‘Online Business of the Year’ at The Red Rose Awards. Not only are Bespoke sponsoring the Red Rose Awards, but judging as independent, industry business experts. The digital marketing agency has delivered growth for various UK brands including Sika UK, Begbies Traynor Group and Skiddle.