VetPlus enjoys further growth in South America

Lytham-based animal nutraceutical specialist VetPlus says growth in South America contributed to its year of record revenues.

Distribution of its core range of products - which includes SYNOQUIN, CALMEX and AKTIVAIT - began in Ecuador in May 2022. Since then, further deals have been signed with distributors across six Latin American countries, including Peru, Costa Rica, Guatemala, Chile, Paraguay, Bolivia and Panama, with sales expected to begin in Peru in February 2024.

The success has been driven by a growing VetPlus team in the market, with three employees now based in the VetPlus Regional Support Office in Buenos Aires, Argentina.

Expansion in South America comes alongside a similar period of growth in Africa, where VetPlus currently has distributors in Egypt and Morocco.

In 2023, the business hired its first business unit manager, Kelechi Osuji, based in Lagos, Nigeria, to support plans to sign its first sub-Saharan distribution partner.

Sam Wright, sales director at VetPlus, said: “It’s been a hugely successful year for us as we continue to bring the best in class in veterinary nutraceuticals to vet practices around the world.

“The progress we’ve made in the last 12 months alone is a testament to the hard work of our international team and we have big ambitions to continue expanding both in South America, Africa and beyond.”