VEKA collects promotional campaign of the year at G Awards

Burnley-based VEKA plc won the Promotional Campaign of the Year award for the marketing campaign that introduced the award-winning OMNIA suite to market.

The east Lancashire business collected the trophy at the prestigious G24 Awards as the global PVCu supplier earned recognition for OMNIA’s unique marketing campaign.

 This year marks the 20th anniversary of the G Awards, making VEKA’s win even more special as the company continues to innovate in the fenestration industry.

 The award is OMNIA’s second in as many months, having collected New Product of the Year at the National Fenestration Awards.

VEKA’s marketing team crafted a comprehensive strategy to effectively introduce OMNIA to both industry professionals and consumers through a mix of digital and traditional marketing methods.

 The campaign highlighted OMNIA's cutting-edge features, emphasising its sustainability, innovative design, and adaptability for future market demands.

The campaign’s messaging was designed to resonate with eco-conscious consumers and businesses, portraying OMNIA as the perfect solution for a greener future and VEKA’s commitment to innovation.

 Jessica Cooper, marketing director at VEKA plc, said: “The G Awards is the pinnacle of recognition in the glass and glazing industry, so to be acknowledged for a campaign we worked tirelessly on is truly rewarding.

 “At VEKA, we pride ourselves on pushing the boundaries of innovation and sustainability and the marketing campaign for OMNIA encompassed that perfectly which is a testament to all involved.

 The G Awards celebrate exceptional innovation and performance within the glass and glazing sector, and VEKA’s win further cements its reputation as a leader in the field.

Headquartered in Germany and family owned since 1969, VEKA has retained the culture that created its success, offering a heritage of quality, efficiency, reliability, and stability to its partners.

VEKA plc is the UK arm of that company, employing over 350 people, most of who live in Lancashire.

From its 35 acre, 450,000 sqft Burnley based factory, VEKA plc designs and manufactures profile systems which are used to fabricate window, doors and conservatories.