Vape Dinner Lady secures Asda deal

Vape Dinner Lady has secured a deal with Asda which will see its e-cigarettes sold online and through 350 stores across the UK.

The range includes a new disposable e-cigarette, pre-filled with e-liquids in a choice of Pink Berry or Fresh Menthol, as well as the full range of five Dinner Lady e-cigarettes including Blue Menthol, Smooth Tobacco and the company’s flagship Lemon Tart flavour.

Sales of the Blackburn company’s e-cigarettes have increased across Europe during the first half of this year as  consumers choose to switch away from smoking tobacco

John Taylor, Vape Dinner Lady's chief marketing officer, said: "Many retailers we talk to recognise that e-cigarettes are an essential part of their product range and in particular they like the combination of the premium quality e-liquid and vaping device that Dinner Lady offers."

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