Using AMP to boost ecommerce sales

There are many benefits, but it is not a perfect solution. However, the technology continues to grow in popularity with both developers and users and sites as large as eBay have begun to utilise it.

How can AMP help my site?

By employing AMP on your key pages, they will load quicker and you will get stronger buy-in from a larger number of potential customers. In technical terms, a lower bounce rate.

And although Google is yet to give priority rankings to sites using AMP, for some time it has used load speeds in its algorithms, which benefits such sites.

In short, AMP improves sales.

So what’s the catch?

Similarly, Google Analytics is affected. Only a pared-down version can be employed, which is more difficult to set up and offers less detail in return.

How to make the most of AMP

However, it is also important that the rest of your website is optimised for mobile viewing and speedy loading, too.

The key is to ensure that the transition from AMP-enabled page to regular page is as smooth as possible.