Two Stories rebrands childbirth injury charity

Lancaster-based Two Stories has created a new brand and developed a new website for MASIC, the charity which supports women with injuries from childbirth.

The studio was enlisted to help the charity reach a wider audience and engage with healthcare professionals and partners.

The new design delivered by Two Stories moved away from being overly medicalised and instead focused on being approachable and inclusive for women affected by birth injury.

Bekkie Hull, creative director and co-founder of Two Stories said: "MASIC came to us for consultancy on how they should develop a stronger digital and commercial presence and we have delivered an emotive, warm and supportive brand, featuring original hand drawn illustrations, that gives MASIC a compelling platform to advocate for women and change the lives of those injured during childbirth."

Jen Hall, MASIC social media and website co-ordinator, said: "Our work raises awareness of some very difficult issues around childbirth that aren’t widely discussed and need to be approached with sensitivity and empathy. Right from the start, Two Stories understood the need to balance these issues with a warm, inclusive, and appealing brand. We couldn’t have asked for a more creative and empathic approach to the brief.

"The website needed to act as a hub for women needing our support and Two Stories worked creatively and intuitively to deliver a visually appealing website that provides a lot of information in an interactive and user-friendly way."

MASIC’s new website is now live and the branding features on all the charities social channels and owned media. Two Stories is continuing to work with MASIC for ongoing design and brand communication support.

• For further Lancashire business news, advice and analysis subscribe to Lancashire Business View or join the LBV Hub from just £2.50 per month. Click here to subscribe now.