Two Stories creates new brand for vehicle insurance company

Lancaster-based brand consultancy and design studio Two Stories has created a new brand identity and designed a new website for flexible short-term vehicle insurance provider GoShorty.

Following its rapid growth and success, GoShorty briefed Two Stories on a full rebrand that would reflect its position in the market and propel the business forward.

The rebrand focuses on the journeys that GoShorty customers make. Key to the campaign was communicating the customer experience promise and innovative product offering.

Two Stories also designed GoShorty’s new website, working alongside GoShorty’s development and UX team, to reimagine and apply the new brand across its full website estate. 

Bekkie Hull, co-founder and creative director at Two Stories said: “GoShorty is a remarkable business that has seen massive success in a short period of time. The company came to us at a crucial point in its journey and looked to Two Stories for a rebrand that would reflect its maturing position in the market.

“The whole Two Stories studio was involved in the creation of this new brand – from brand strategy and verbal brand to art direction and brand design – and we’re so proud of what the team has created and how it will help propel GoShorty even further forwards.” 

Graeme Stoker, marketing director of GoShorty, said: “Transforming a brand is one of the scariest things an established business can do and it’s fair to say that there were a lot of very nervous people around GoShorty as we embarked on our rebranding journey with Two Stories. We need not have worried.

“Two Stories has a very structured process and we’re delighted with how everything turned out. We now have a new brand that we are very proud of that clearly differentiates us within a sea of bland, identikit competitors, positioning us perfectly for the next stage of our growth story.”

Two Stories continues to work with GoShorty to develop its design and communications across email marketing and social media.