Two Stories creates new brand for London Symphony Chorus

Lancaster-based design studio Two Stories has created a new brand identity and developed a new website for the London Symphony Chorus, the choral partner of the London Symphony Orchestra.

Two Stories won a competitive pitch and was briefed to create an inspiring brand which helped communicate with new audiences and potential members while complementing the existing London Symphony Orchestra brand.

The work began with research and workshops with key stakeholders, including London Symphony Chorus’s council members and its 160 vocal singers. As a result, the new brand focuses on the emotional response the chorus provokes and communicates the chorus’s passion and diversity that comes together to create one unified voice.

Two Stories used a recording of the chorus’s four vocal ranges – soprano, alto, tenor and bass – and ran them through digital visualisation software to look at the different ways sound waves can be imagined; layered together, the circle represents London Symphony Chorus’s one unified voice, made up of its individual parts.

The consultancy also completed the design, development and copywriting for the London Symphony Chorus’s new website, working alongside the chorus’s diversity and inclusion group, to create a digital home for the London Symphony Chorus that is accessible, engaging and educational.

Bekkie Hull, co-founder and creative director at Two Stories, said: "The London Symphony Chorus is a world-class symphony chorus with a rich history that exists to be inspiring, ambitious and inclusive.

"It has been a dream to work on a brand refresh for such a remarkable organisation and we’re delighted to see it live."

Owen Hanmer, chair of the London Symphony Chorus, said: "Our new brand needed to reflect the future-facing vision of our organisation, while still embracing and celebrating our history as a leading, symphonic choir. Two Stories has created a fresh, contemporary identity for the London Symphony Chorus that brings who we are to life, broadens our appeal and makes us even more proud to be part of this wonderful institution.”

• For further Lancashire business news, advice and analysis subscribe to Lancashire Business View or join the LBV Hub from just £2.50 per month. Click here to subscribe now.