Tweet shop's X Factor fan

The singer and X Factor judge told almost a million fans on Twitter that they should take a look at www.aquarterof.co.uk and more than 15,000 followed his advice.

The company, founded in 2002, was inundated with requests. Founder Michael Parker said: “We had no idea what was going on. There was a sudden massive flood of orders which, on top of the Christmas orders, put a real strain on operations.

“But we’ve got great technology and a great team, so we just got our heads down and ploughed on until we got everything done.”

Take That star Gary, 40, whose Twitter name is @GBarlowOfficial, made the tweet from his ipad last Friday afternoon, while preparing for the X Factor live final.

He told his 972,000 followers: “Check This Bag Of Goodies Out www.AQuarterOf.co.uk” and within minutes fans were replying with messages about orders they had placed.