Tourism Unsung Hero finalists revealed

Marketing Lancashire, organisers of the annual Lancashire Tourism Awards, has announced the four finalists in the Unsung Hero category.

It is a special award that celebrates customer service excellence and recognises those who go over and above their normal duties, to deliver outstanding experiences for visitors to Lancashire.

The finalists are: Peter Martland-Baillie, founder of Cedar Farm, Mawdesley, Andy Black, café manager of The Café at HAPPA, Burnley, Jenny Moss, guest experience manager at Beeston Manor Wedding and Events Venue, Hoghton and Kate Pollard, marketing and events manager for Affinity Lancashire, Fleetwood. 

Vikki Harris, marketing and partnerships director of Marketing Lancashire, said: "This year's Unsung Hero finalists represent a wide range of incredible businesses and attractions across Lancashire.

"Their nominations all speak of their vision and great commitment to the quality of visitor experience, as well as their generosity and teamwork - often going beyond levels of customer service experienced elsewhere.  

"They embody the spirit of Lancashire hospitality and welcome and we thank them wholeheartedly, for the outstanding service they deliver every day. 

"Each deserves their place as finalist in the Lancashire Tourism Awards 2026, and we look forward to congratulating them all and naming the winner at the ceremony next February."

The winner of the Unsung Hero Award will be judged and selected by an independent panel of industry experts, using Visit England criteria, and announced at the Lancashire Tourism Awards ceremony in February 2026.  

Lancashire Business View is a sponsor of the awards.

Lancashire food and drink producers can still enter the Taste Lancashire Producer Awards, in association with Booths, which will be presented as part of the Lancashire Tourism Awards in February.

Closing date for applications is Friday 31 October. Details of the categories and criteria for entrants can be found on  www.Lancashiretourismawards.com  

For details of the current finalists in 21 categories of the Lancashire Tourism Awards 2026 go to www.Lancashiretourismawards.com . For all the latest news and updates follow #LTA26 @MarketingLancs on X.