Three’s the magic number for Pure Leisure Group

Derian Drone Stock 005.jpg.jpg

Leading independent holiday park operator, Pure Leisure Group, has made the shortlist for three of Lancashire’s highly-regarded BIBA Awards, run by the North and Western Lancashire Chamber of Commerce.

The company, which was founded by Lancashire entrepreneur John Morphet in 2004, was recognised in the best family business, medium sized business and best leisure and tourism categories in what is the 16th BIBAs.

The Pure Leisure Group team now eagerly await the annual BIBA Awards Ceremony, which is taking place on Friday 20th September at the iconic Blackpool Tower Ballroom, where the winner of each category will be announced following rigorous rounds of judging which included a site visit.

Commenting on the shortlist announcement, John Morphet, owner of Pure Leisure Group said: “We’re absolutely delighted to be shortlisted for not one, but three BIBAs – an accolade which is incredibly well-respected in the region and which really shines a light on businesses and individuals in Lancashire.  It’s an honour and I am fiercely proud to be recognised in all three categories.

“That said, the impact of a BIBA for us reaches beyond the Lancashire boundaries – the shortlist announcement alone means something to each of our employees across all of our UK Parks and across the pond to the Caribbean and gives them an added sense of pride for the company they work for. It also means something to our loyal customers, further re-affirming they are making the right choice by holidaying and owning a holiday home with us.

“We will keep our fingers crossed for the 20th September, which based on previous experience is going to be a fantastic night!”

Pure Leisure Group is a third-generation family run business that has grown from humble beginnings to the 1,000+ acre empire we see today with over 4000 caravan and lodge bases, 154 touring pitches, 25 pods and 3 Rustic Glamping Pods.  Pure Leisure Group, has also just won the coveted Tourism, Leisure and Hospitality Award at Lancashire’s prestigious Red Rose Awards 2024.

Across its sites, each park is unique and uses its location to its advantage when creating a ‘theme’ – for example adventurers and go-outdoor enthusiasts, anglers, sports fans and family parks where there is additional family-friendly entertainment as standard as well as swimming pools, beauty salons and arcades. 

Its flagship site, South Lakeland Leisure Village, is located in Carnforth and is often referred to as ‘the jewel in the crown’. The 5* rated Visit England site is ideally located in Carnforth, in the borders of the Southern Lake District and Yorkshire Dales and is known for its luxury leisure facilities including gym, swimming pool and spa, as well as award-winning Waters Edge Restaurant.

To find out more about Pure Leisure Group visit www.pure-leisure.co.uk 

Enjoyed this? Read more from Pure Leisure Group

Latest news

1

Velocity seals Airbus extension worth up to $54m Velocity Composites Has Announced Its Entry Into The Us Market

Velocity seals Airbus extension worth up to $54m

08 Oct 2025

2

First speakers confirmed for Lancashire Business Day Dave Walker with Richard Slater at Lancashire Business Day

First speakers confirmed for Lancashire Business Day

08 Oct 2025

3

Hemmings steps down as PNE chairman as hunt begins for new investors Craig Hemmings

Hemmings steps down as PNE chairman as hunt begins for new investors

08 Oct 2025

4

Chamber calls for three council county Lancashire County Council County Hall

Chamber calls for three council county

08 Oct 2025

5

Victorian Plumbing reports strong financial performance Victorian Plumbing Leyland

Victorian Plumbing reports strong financial performance

07 Oct 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

Empowering Franchise Growth in the North West
Empowering Franchise Growth in the North West event
LBV Hub Seminars
09 Oct 2025 - 09 Oct 2025

Empowering Franchise Growth in the North West

Forbes Solicitors, Sceptre Way, Walton Summit Centre, PR5 6AW, PR6 6AW

08:00 - 10:00

Empowering franchise growth in the North West
TFA Event - Empowering Franchise Growth.jpg.jpg
LBV Hub Seminars
09 Oct 2025 - 09 Oct 2025

Empowering franchise growth in the North West

Forbes Solicitors Sceptre Way Walton Summit Centre , Preston, PR5 6AW

08:00 - 10:00

Advantage: AI – A Workshop for Business Leaders – Oct 10th
Ai 10.10.png.png
LBV Hub Seminars
10 Oct 2025 - 10 Oct 2025

Advantage: AI – A Workshop for Business Leaders – Oct 10th

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

09:00 - 12:00

Unlocking major project opportunities in the North West
Lancs-cham-logo.jpg.jpg
LBV Hub Seminars
15 Oct 2025 - 15 Oct 2025

Unlocking major project opportunities in the North West

Strathmore Hotel, Morecambe, LA4 5AP

08:00 - 10:00

The New Employee Rights Landscape: Day One Compliance Essentials
EventBrite NORi - 15th Oct 2025 Webinar.png.png
LBV Hub Webinar
15 Oct 2025 - 15 Oct 2025

The New Employee Rights Landscape: Day One Compliance Essentials

Microsoft Teams, Microsoft Teams, PR253XH

13:30 - 15:00

October Freelancer Meet-Up
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

October Freelancer Meet-Up

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

The Autumn Re set - pour me a wine
LBV Advert_Autumn Reset 1200 x 630px.png.png
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

The Autumn Re set - pour me a wine

The Artistry House , Preston , PR1 3JJ

17:30 - 19:30

The Business Network Central & East Lancashire
LBV Header (26).png.png
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

Women scaling up Blackpool Fylde and Wyre
LBV Hub Seminars
22 Oct 2025 - 09 Jan 2026

Women scaling up Blackpool Fylde and Wyre

The Small Business Academy, Blackpool, FY4 5JX

09:30 - 15:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin