Luxury vinyl tyle (LVT) flooring buyer's guide

Flooring Monster, the Lancashire online flooring retailer, has published a free buyer's guide to luxury vinyl tile (LVT) flooring, aimed at people who have been handed a quote full of terms they do not know.

The guide explains the three ways an LVT floor is fitted, from glue down to click, and who should choose which. It defines 24 spec sheet terms, from use class and slip rating to subfloor moisture limits, and compares 13 LVT ranges on wear layer, total thickness, fitting type and price per square metre, with every pack size shown. A worked example costs a 20 square metre hall and kitchen line by line, from measuring to fitting.

All prices were read from the company's own catalogue on 9 November 2026 and include VAT.

Jonathan Eccles, head of commercial accounts at Flooring Monster, said: "The guide came out of the questions our phone line hears every week. People know they want a wood effect floor that copes with pets, children and wet boots. What they do not know is what a wear layer is, why a 6mm plank can be less hard wearing than a 2mm one, or whether the floor they are being sold is meant for a bedroom or a shop.

"One thing stood out when we built the comparison. The wear layer, the single most important number on the sheet, does not follow the price. Our cheapest range and one of the best known brand names in the country share the same 0.55mm wear layer."

The guide also carries 12 tips fitters wish buyers knew, a section on when LVT is the wrong choice, a checklist to take into a showroom and answers to 10 common questions.

Flooring Monster sells LVT only, including Daytona, its own range in herringbone and plank, which launched in September 2026.

Jonathan said: "This is deliberately not a sales page. Rival brands are compared on the same terms as our own, and editors, bloggers and trade bodies are welcome to quote the glossary and tables with a link."

The business is based in Preston and Blackburn, delivers every floor free anywhere in the UK, and offers free trade accounts to fitters, developers and property companies. A separate fitter network, FitMyLVT, is being built in Lancashire.

The guide is free to read at https://flooringmonster.com/blog/lvt-flooring-buyers-guide