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The Future of Digital Marketing: expert panel at E3 Expo

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1 Events Media (1EM) has assembled a panel of internet marketing experts for the forthcoming E3 Business Expo.

Here, they will take part in a free question-and-answer session examining the latest trends and developments in digital marketing, and how businesses can best take advantage of them.

A one-day business-to-business trade exhibition, the E3 Business Expo will be held on Wednesday 5^th April at the Macron Stadium in Bolton. The digital marketing Q&A will run from 11:30am to 12:00pm and will be the second in a day-long programme of seminars. Other topics will include social media, public sector funding and procurement, ICT solutions and effective business networking.

The organiser, 1EM, also hosts the annual  E3 Business Awards. Like the Awards evening, the Expo is designed to encourage business collaboration across the North West, and to build links between business people from different communities and backgrounds. Around 70 exhibitors will be attending.

1EM managing director Mubarak Chati said: "Marketing is always a popular subject at events such as this so we're very pleased to have pulled together a panel of experienced professionals who should be able to answer any question that's put to them.

"The field of digital marketing is constantly changing as new technologies and platforms emerge, and this makes it particularly hard for companies to be sure that they're using their marketing resources effectively. This Q&A should certainly provide some clarity on that and other vital concerns. "

The session will be chaired by Aaron Crewe, managing director of the Lancaster-based digital marketing agency Novi.Digital. The panellists will include:

• Oliver Brewood, digital project manager at BDB, a Manchester-based integrated marketing agency specialising in the B2B sector.

• Tim Langley, CEO of CANDDI, a Manchester-based agency specialising in website visitor tracking and lead identification.

• Dom Carter, Director of What Marketing Company, a digital based social media and creative agency that develop campaigns and distributes them for their clients.

There is no set agenda for the session but the speakers are likely to discuss topics such as content marketing, user experience, the growing popularity of video and streaming media, conversion rate optimisation techniques and data analysis.

The Expo will also feature a special IT Zone, where visitors can meet a range of specialist exhibitors in what will effectively be a one-stop-shop for IT solutions. Visitor registrations can be booked online via the E3 Business Expo.