Taste Lancashire is a sell-out success

Taste Lancashire 2017, the county’s first food and drink conference, has been a sell-out success with celebrity guest speakers and thought-provoking debate.

Proceedings began with a keynote speech from renowned food writer and broadcaster Jay Rayner, who offered insight on attracting national journalists to Lancashire, and issued a rousing warning against the ubiquitous use of the word ‘local’ without due quality control, citing a south coast pub who advise customers that they serve ‘local when best’.

Paul Williams, founder of artisan chocolatiers Choc Amor based at Cedar Farm in Mawdesley, hosted an inspiring case study on his business turnaround from redundancy to thriving SME.

Developed in partnership with the Department for International Trade, Taste Lancashire 2017 aimed to challenge, inspire and celebrate the county’s food and drink economy.

Ruth Connor, chief executive of Marketing Lancashire, said: “Taste Lancashire 2017 brought together the county’s food and drink community for an inspiring, thought-provoking and very rewarding day.