Swansway Santa Patrol gives joy to Blackburn children this Christmas

Family owned Swansway Group, with new and used car and van dealerships located across the North West and Midlands, has shown their support to families in Blackburn for the seventh year in a row, with donations of gifts and toys for underprivileged children this Christmas. Operating as the “Swansway Santa Patrol”, gifts on behalf of Blackburn Audi have been delivered to a local charity in a covid-secure way, to try to ensure that every local child has a gift to open on Christmas Day.

This year Swansway Group is working with The Wish Centre, which supports the victims of domestic abuse and their families. The Wish Centre will ensure that the gifts will arrive with those children who may otherwise not receive gifts this Christmas.

Director David Smyth said of the initiative: “We are very grateful to all our customers for their support over the years, and the Santa Patrol is one way we can give back to the communities where we do business. Previously this would have involved a visit from “Santa” and dealership staff to deliver the gifts, but Covid19 has put a stop to that. We weren’t able to send out Easter eggs to our local communities this year, so we were determined to make this Christmas gift-giving happen, in a way that was safe for the children and their families.

"We all know that this year, for so many, the need for family support has never been higher. And we were delighted to be able to donate £17,000 across all our partner charities in the North West and Midlands region, as a gift from our family to the families in need.”

About Swansway Group

Swansway Group has 23 dealerships and one accident repair centre, from Birmingham in the Midland to Carlisle in the North.  It represents Volkswagen, Audi, Land Rover, Jaguar, SEAT, CUPRA, Peugeot, Honda and Volkswagen Commercial Vehicles, plus operates 5 Motor Match non-franchise locations.

The family dealer group was founded in 2003 by Michael Smyth and is now run by him and his three sons.

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