Swansway Motor Group celebrates its 20th anniversary

Swansway Motor Group Commemorative 20 Year logo.jpg.jpg

The family-run and owned Swansway Motor Group is celebrating its 20th anniversary. 

First established in September 2003, when the Smyth family bought LC Charles and acquired a SEAT, Volkswagen, and Audi dealership in Crewe and Audi centres in both Stoke and Stafford. Since then, the business has expanded to include 21 franchised dealerships and five Motor Match used car supermarkets. This includes Blackburn Audi, Preston Audi and Volkswagen Van Centre Lancashire, employing 180 people in the area. 

Founded by Michael Smyth and joined by his three sons, Peter, John and David Smyth, the Smyth family have over 55 years of experience in the motor trade. Keeping with the family theme, Swansway currently employs over 1,100 team members, with family relations running throughout the business. From fathers and sons to aunties, uncles and cousins, there are even several married couples who started their journeys with Swansway Motor Group. 

To celebrate its 20 years of business, Swansway will be hosting competitions on its social media accounts, giving away vouchers to its customers through a series of posts and quizzes. 

The fun doesn’t stop there for the Swansway Family. Celebrations for the 20-year anniversary started in July with a long service dinner for the 23 team members who are also celebrating their 20th anniversary with the company. The three-course dinner saw those 23 employees spend the afternoon with Swansway Motor Group chairman Michael Smyth and the board of directors, reminiscing and reflecting on the past 20 years, whilst looking forward to what else is to come. 

Swansway Motor Group team members will also be entered into a prize draw to win vouchers and will receive a free lunch, cupcakes and accessories branded with the commemorative 20-year Swansway Logo. 

Another way the group are celebrating is by doubling their Staff Fundraising donation to £200. During the month of September, any Swansway team member who applies for a fundraising donation will receive £200 towards their chosen charity.

Through this initiative, Swansway hopes to encourage and celebrate their employees for their charity fundraising efforts. Giving back to the communities that they do business in, is something that Swansway Motor Group pride itself in, and providing their team members support for their fundraising activities is just one way they can give back.  

Swansway has supported 25 charities and food banks across the UK, through their Christmas, Easter and Foodbank initiatives.  

In April, Swansway Motor Group opened its car-buying division Sell 2 Swansway, devised in direct response to the consumers' growing need for convenience.  

Over the last 20 Years, Swansway estimates that they have welcomed a quarter of a million customers into their showrooms for sales, service and MOT services alone. 

Swansway Motor Group chairman Michael Smyth commented: “20 years has flown by, and it’s been an absolute pleasure to watch the group grow the way it has. The team has expanded dramatically, and to now employ over 1,100 people across 26 dealerships is an achievement I am immensely proud of. I would like to thank everyone, past and present who has put their hard work and dedication into making Swansway Motor Group what it is today, and I look forward to seeing what the future brings us.”

Enjoyed this? Read more from Swansway Motor Group

Latest news

1

Post Office future secured as council explores new options Abington Street Post Office

Post Office future secured as council explores new options

17 Sep 2025

2

Airframe Designs supports new defence strategy with pledge to nurture talent Jerrod Hartley

Airframe Designs supports new defence strategy with pledge to nurture talent

17 Sep 2025

3

Fox Group makes second acquisition since Stellex Capital backing Roger Thistlethwaite, managing director NMS Civil Engineering Limited. Paul Fox, CEO Fox Group. John Flood, Executive Director Fox Group

Fox Group makes second acquisition since Stellex Capital backing

17 Sep 2025

4

Villa at Wrea Green bought for £3.6m by Haythornthwaite family The Villa Wrea Green courtesy of The Villa Wrea Green

Villa at Wrea Green bought for £3.6m by Haythornthwaite family

16 Sep 2025

5

Fourth Lancashire Bodycare store to shut Nick Holloway of administrators Interpath

Fourth Lancashire Bodycare store to shut

16 Sep 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Sub36 Networking - Follow the signs
Sub36 Deaf Village Social1200
Networking
17 Sep 2025

Sub36 Networking - Follow the signs

The Deaf Village, Blackburn, BB2 5EN

10:00 - 12:00

LBV124 September/October Launch Event
MBP Arc Cinema Preston Opening 205
Networking
18 Sep 2025

LBV124 September/October Launch Event

The Arc Cinema, Preston, PR1 2BL

08:30 - 10:30

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Business Breakfast Networking Event
business workshop photo.png.png
LBV Hub Networking
17 Sep 2025 - 17 Sep 2025

Business Breakfast Networking Event

Media Factory, University of Lancashire, Preston, PR1 2HE

08:00 - 10:30

The Business Network Central & East Lancashire
LBV Hub Networking
17 Sep 2025 - 17 Sep 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

Ladies Lunch
Lancs-cham-logo.jpg.jpg
LBV Hub Networking
18 Sep 2025 - 18 Sep 2025

Ladies Lunch

Lancaster Golf Club, Lancaster, LA2 0AJ

12:00 - 16:00

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Your Business, Your Region: Making sense of devolution and Local Government Reorganisation
Chorley Council breakfast event new
LBV Hub Networking
23 Sep 2025 - 23 Sep 2025

Your Business, Your Region: Making sense of devolution and Local Government Reorganisation

Worden Hall, Leyland, PR25 3DH

08:00 - 11:00

Preston Freelancer Meet-Up: September
Sept Freelancer (1).png.png
LBV Hub Networking
23 Sep 2025 - 23 Sep 2025

Preston Freelancer Meet-Up: September

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Speed Networking with BNI
2.png.png
LBV Hub Networking
24 Sep 2025 - 24 Sep 2025

Speed Networking with BNI

Chorley Football Club, Chorley, PR7 3DU

16:00 - 19:00

The Marketing Metrics That Matter – Sept 25
Metris 25.09.png.png
LBV Hub Seminars
25 Sep 2025 - 25 Sep 2025

The Marketing Metrics That Matter – Sept 25

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

09:00 - 11:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin