StudioLWD wins Aquapac contract

Poulton le Fylde design agency StudioLWD has been chosen to develop a new brand and strategy for adventure gear retailer Aquapac following a five-way pitch.

Aquapac developed a range of waterproof-guaranteed products which are listed with major online and outdoor retailers in the UK and USA. The company also supplies businesses and military organisations around the world.

The firm is now gearing up for own growth, and StudioLWD will develop the new brand strategy and consolidate its marketing collateral.

Laura Weldon, managing director of StudioLWD, said: "Aquapac’s unofficial strapline is that they provide ‘genuinely useful products’, and the quality of those products is what makes Aquapac the go-to provider for walkers, campers, watersports enthusiasts, rescue services, marine workers, and even the military.

"Our role will be to build on its heritage and establish a new strategy for growth, to evolve the visual elements for today’s marketplace, and provide a pathway for the implementation of that strategy to take the business forward."

Due to current social distancing restrictions, StudioLWD will host a series of video brand workshops with the Aquapac team to establish the key values, audience and aspirations, before the creative team devises an evolved brand identity to be rolled out across all touch points, from website, catalogues and advertising, to in-store retail displays and packaging.

Max Malavasi from Aquapac said: "We like to work with partners who really get what we are trying to achieve with our products and understand our customers. We are excited about exploring our strategy with StudioLWD and taking our brand to the next level."

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