Studio LWD has launched a new YouTube channel with the help of Preston-based video production company GD Video.
Brand-Ed will be a new online video series featuring advice, tips and thought leadership on branding and design from Laura Weldon, creative director of the Poulton-le-Fylde-based branding and design agency.
The channel will see Laura drawing on her experiences as a founder of the ten-strong, multi-service, brand-building agency, and from her time working with some of the world’s most iconic brands including Virgin, Nike, Tesco, Aldi and the British Council.
GD Video director Garth Dew said: “Laura came to us looking for a way to really get across her passion for branding and marketing, providing valuable insights based on her experience working with everyone from major brands to pre-funding start-ups.
“We shot the first suite of videos as a natural conversation and this will now be broken into multiple assets optimised for web and social.”
Studio LWD creative director Laura Weldon said: “These days it seems anyone with a dashcam can post their views on the internet and we’re almost lost in a sea of opinion. But we want our Brand-Ed videos to stand out from the crowd, with a professional look and feel that helps the viewer intuitively sense they can trust the content within, and that it will be a worthy investment of their time.
“GD Video works with in-house teams and agencies and pride themselves on telling authentic and cinematic stories that humanise brands and connect with audiences, which is exactly what we want to achieve with Brand-Ed.
“Working with them on the first tranche of videos, our aim was to show the professional statement-of-intent behind Brand-Ed, which we are aiming to make into a resource and community for likeminded individuals in the creative industry.”
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