Store refit marks Leonard Dews anniversary

Leonard Dews, the historied family-owned jewellers, has reopened its flagship store after a major renovation.

The refurbishment marks the Blackpool company's 140th anniversary, meaning it has had a presence in the town longer than the famous tower.

The refit incorporates major extension to the shop area, to accommodate a Patek Philippe in-store area and a new branded corner for Leonard Dews own bridal range.

Michael Hyman, managing director, said: “This renovation will take our store to the next level. I am so excited about our new collections, in particularly our new bridal offering which we truly believe is unrivalled in the north of England.

“Our new bridal range is called Hidden Diamonds and features hand-picked diamonds, each piece with a secret, hidden diamond. In today’s world, where every little thing is ‘Instagram-able’, we wanted to create something a little more discreet, something for just the couple to share.” The new shop features include the new Patek Philippe Salon, OMEGA boutique which will be installed early next year, a diamond boutique corner, completely new window display, Mont Blanc watches to compliment the  accessories already stocked, plus Bremont, Longines and Tissot ‘shop in shop’ areas have been added.