Store First signs Stanley sponsorship deal

Accrington Stanley has agreed a full stadium and shirt sponsorship deal with North West storage company Store First.

Store First, which has centres in Blackburn, Burnley and throughout the North West, will confirm a three-year six-figure stadium and kit sponsorship deal today at a press conference with Stanley managing director Rob Heys.

The club’s ground, currently known as the Crown Ground will be renamed the Store First Stadium and a new away kit produced by Samurai Sportswear will be launched in the storage chain’s blue and yellow colours to mark the deal.

Stuart Laverty, operations director at Store First said: “We’re a local business so we believe that supporting a local football team really brings the community together – it’s important to us to see them do well. We sponsor many young teams at a grass roots level so this is our way of taking our love of sport and strong community values to the next level.

“We look forward to a long and mutually beneficial partnership with the club.”

Accrington Stanley managing director Rob Heys said: “We are delighted to announce this partnership with Store First – it’s a natural fit for Stanley and we’re proud to be working together. Store First is a fantastic business that shares our community values so this sponsorship deal is wonderful news for our club.”

Stanley Chairman Peter Marsden said: “I’d like to welcome Store First to the Stanley family on behalf of everyone at the club.”

Current shirt sponsor Cleverboxes is in discussions to sign a sponsorship deal with Stanley’s youth academy. Store First has centres in Blackburn, Burnley, Rochdale, Liverpool and Barnsley with plans to expand across the North West with new facilities over the next 12 months.