Sovereign Beverage Company wins exclusive Greene King contract

Blackburn-based Sovereign Beverage Company has become the exclusive global distributor for Greene King.

Sovereign has been working with the 200-year-old brewer on a non-exclusive basis, and this latest agreement means they will now be managing the full portfolio worldwide, taking the final three markets in-house throughout the course of 2023.

Greene King’s portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker, Belhaven Best and its newest premium beer additions, Level Head and Flint Eye.

The agreement represents significant growth for Sovereign Beverage Company, with a projected annual uplift of 20 per cent turnover.

David Davies, founder and managing direcor of Sovereign Beverage Company, said: “We’re delighted to be adding the rest of the Greene King market to our portfolio of premium brands. We’ve already conducted two market visits in the USA, and China and France will follow later this year."

Richard Honey, sales director off-trade, e-comm and export at Greene King, said: "Over the years Sovereign has provided an invaluable service to us helping us navigate the challenges of both Brexit and Covid. Their clear focus on customer service, improving efficiency and reducing complexity, makes them the ideal company for us to work with.”