Sixtyeight injects creativity into legal sector

Sixtyeight, the branding and marketing specialist, has completed a major branding, literature and web campaign for one of the UK's leading procurement companies.

NPG is one of the country's leading procurement facilitators with interests in education, utilities, food and housing. The campaign which took several months to design, develop and execute included a full brand development exercise, an extensive literature suite including folders, flyers, detailed catalogues and promotional pieces from individual suppliers and a full website launch.

The work involved liaison with many of the UK's leading legal firms and Sixtyeight provided overall creative direction as well as full project management, production and distribution to all key target audiences.

Paul Bury, Sixtyeight's managing director, said: "The development of the campaign has allowed our client to take a commanding position in the market and our intention is to not only grow their brand but improve their top line. The campaign is a perfect example of how we place our clients at the centre of our operation without selfish profit motive so as to make their businesses more successful which in turn drives our own success, it's a very simple equation and is a key reason for our continued growth." Jon Chamberlain, marketing director, said: "The development of the literature and digital collateral was designed to target the key decision makers within the education and wider public sector, the creative theme developed by Sixtyeight was refreshing and dynamic. The coordination into a variety of communication channels worked extremely well and I was delighted with the end results."