Six Connections challenges Brewdog with Chatty AF message

By Six Connections

04 Feb 2022

chatty-can.png

You don't need to be SAD AF to talk about your mental health. 

Following the launch of BrewDog’s mental health beer SAD AF, Six Connections wants to improve the messaging and say that mental health conversations aren’t just for when you're sad. They are in fact for when you're happy, stressed, angry, excited and anything in between. 

Six Connections founder Dave says: "We know CHATTY AF is a little bit cheeky, but we wanted to support and educate the conversations before things get SAD AF. This isn’t just seasonally or for those struggling. The idea of Chatty Amongst Friends is a positive message for everyone 24-7, 365 days of the year. We can all play our part to help our mates. Time to Talk Day seemed like the ideal time to get the conversation started."

 

Six Connections launched in 2021 with a unique (and equally Brew Dog controversial) approach to enhancing the conversations around mental health #PoweredByMates.

As a result of founder, Dave Scholes’ personal mental health journey following the loss of a friend to suicide, Six Connections set out on a mission to save the world, one positive conversation at a time.

Drawing on his own experiences of the support of friends over a brew or a beer, Six Connections launched a range of ‘conversation starting’ products. Beers, brews and biscuits. Each with their own unique QR code, leading to a website sixconnections.co.uk of help and support for both the person struggling and the mate that wants to help, they focus on encouraging mental health conversations in the good times as well as the most difficult.

Based on the concept of Six Degrees of Separation, Six Connections take the idea that we can support anyone on the planet within six connections. Brought closer to home, if every individual speaks to another 6 people about mental health, offers a listening ear or takes the time to support a mate, then very soon we start to make an impact on a huge scale.

If I could work through this, it felt like others could too. I wasn’t an expert, but with time and the right direction, I knew that, like me, everyone could learn more about managing their own mental health, what expert advice is available and what genuinely supporting others looks like.

We want to help start the conversation around mental health, in normal places like the pub or at the footy. Products linked to conversation, to get the conversation going, with linked web support and training to back up the chat. It’s great that mental health is now firmly on the agenda, but the stigma is still there. 

The reach that an organisation like Brew Dog has is amazing. It really helps raise awareness. Maybe they would like to collab on a Chatty AF with us? It worked for Aldi, why not us.

Get Chatty AF

We can all play our part. #PoweredByMates

Latest news

1

Three weekly domestic waste collection considered in plans Waste recycling Blackpool

Three weekly domestic waste collection considered in plans

01 Jul 2025

2

Graham Engineering confirms acquisition to a2e Industries Graham Engineering

Graham Engineering confirms acquisition to a2e Industries

01 Jul 2025

3

Training 2000 celebrate 'Good' rating by Ofsted Training 2000

Training 2000 celebrate 'Good' rating by Ofsted

01 Jul 2025

4

Fox Group acquires J Fisher and Sons Colin Fisher, Paul Fox CEO and Gary Fisher.

Fox Group acquires J Fisher and Sons

01 Jul 2025

5

Beever and Struthers strengthen leadership team with new partners Dean Curtis and Joe Diston

Beever and Struthers strengthen leadership team with new partners

01 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV123 July/August Launch Event
Lancashire Business View magazine launch
Networking
16 Jul 2025

LBV123 July/August Launch Event

Burnley

08:30 - 10:30

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Chamber Breakfast Networking – July
Chamber Logo1.png.png
LBV Hub Networking
02 Jul 2025 - 02 Jul 2025

Chamber Breakfast Networking – July

St John's Hospice, Slyne Road, Lancaster, LA2 6ST

08:00 - 10:00

The Marketing Metrics that Matter – July 4
LBV Hub Seminars
04 Jul 2025 - 04 Jul 2025

The Marketing Metrics that Matter – July 4

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

08:30 - 11:00

Tri-Site Survey Equipment Showcase
unnamed (2).jpg.jpg
LBV Hub Seminars
09 Jul 2025 - 09 Jul 2025

Tri-Site Survey Equipment Showcase

Crow Wood Hotel, Burnley, BB12 0RT

09:30 - 16:00

Chamber Summer BBQ
LBV Hub Social
17 Jul 2025 - 17 Jul 2025

Chamber Summer BBQ

The Borough, Dalton Square, Lancaster, LA1 1PP

17:30 - 20:00

Preston Tech Connection: Web3 is Dead. Or is It?
July Longer Banner.jpg.jpg
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Web3 is Dead. Or is It?

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

North West Business Expo 2025
https---cdn.evbuc.com-images-880456273-4862066883-1-original.20241022-105445.jpeg.jpg
LBV Hub Exhibitions
24 Oct 2025 - 24 Oct 2025

North West Business Expo 2025

Bolton Stadium Hotel, Bolton, BL6 6SF

09:00 - 15:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin