Silverdale coastline provides backdrop for Lunar Caravans campaign

By Lunar Caravans Ltd

15 Sep 2017

Lunar Caravans is focusing on its potential to bring families together in a new film to promote its 2018 range set in Silverdale, on the coastline of Morecambe Bay.

"Be Together" features a little girl who is constantly irritated by her younger brother, when they're at home. However, when the family embark on a Lunar holiday, the dynamics change; she realises he is her ally, her partner in crime and unlike 'living together' when they're at home, when they're on holiday they get to 'be together' - surprisingly enjoying each other's company.

The concept was developed by Lunar Caravan's marketing manager, Lea Lawrence. She explained: "The campaign stems from our existing successful Be Together theme. I wanted to show the power of our brand - a Lunar holiday really can bring every family together."

Produced by Preston-based Wash Design, the film features stunning scenery and the family having fun outdoors, illustrating how special memories are created during a caravanning holiday.

Lea added: "We launched the campaign on our social media sites recently and the response has been fantastic, from both seasoned caravanners and families considering touring life for the first time.

"As well as the children, another star of the film is the little boy's toy dog, a cheeky little character whom we will be having some fun with - expect to see more of him over the coming months." Watch the film here www.lunarcaravans.com/2018/

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