Shake-up at Elite Group sees new brand launched

Chorley-based ICT provider Elite Group has announced a business reorganisation with the launch of its IT managed service provider, Netcentrix.

The planned reorganisation will separate and demerge the communications and IT services part of Elite Group into two separate trading companies.

As part of this initiative Elite Group will launch its Netcentrix brand, originally acquired in 2016, to focusing exclusively on IT managed services.

Elite Group will maintain its focus on cloud communications and contact centre services, including connectivity, UCaaS, CCaaS, voice, and mobile services.

IT services currently provided by Elite Group will transition to Netcentrix to optimise service delivery and enhance customer support. The Netcentrix brand will launch in April 2024.

Both Elite Group and Netcentrix will now sit unified under the umbrella of New Technology Group (NTG), a sustainable technology brand created for strategic acquisitions. There are no redundancies as part of the reorganisation.

Adam Turton, CEO of Elite Group said: “This positive change is driven by customer value and represents a vital step to ensuring we are organised in a way where we can successfully deliver on our customer experience ambitions.

"We believe that organising our company this way, provides greater focus in service delivery, enabling us to bring more combined value, technology and innovation to Elite Group and Netcentrix customers.”