Scrap Car Network boosts sales with local help

By Tim Aldred

06 Oct 2020

Preston-based Scrap Car Network has increased online sales conversions by 168 per cent with help from 21Digital.

Scrap Car Network is part of the Recycling Lives group, a national recycling and waste management business. All Recycling Lives’ services help the business to support Recycling Lives Charity, which delivers programmes to rehabilitate offenders, support the homeless and redistribute surplus food to communities.

Designed and built in-house, its website allows users to enter the vehicle registration and postcode of the car they want to scrap and are provided with an instant quote.

Blackburn-based digital marketing agency 21Digital provided digital search engine optimisation (SEO) and pay-per-click (PPC) advertising management for the website that has helped Scrap Car Network hit targets of recycling 10,000 cars per month.

21Digital managing director Sam Fletcher said: "We are extremely proud to provide digital marketing for several facets of the Recycling Lives business, having helped deliver similar successes for Skip Hire Network and the RAW2K auction site.

"Online car scrapping services are super competitive now, so we’re especially pleased to be hitting our targets in the market, with 1,000 search term page one rankings, an overall increase of 310% in organic traffic, and a 168% conversion increase for the charity-linked site."

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