Sawmills contract for 21Digital

Blackburn-based digital agency 21Digital has won a contract to provide digital lead generation services to a West Yorkshire timber products retailer.

Estate Sawmills was established in 1984 at a family farm in Heaton, Bradford, later expanding into its current site at Thorncliffe Works, Bradford, in 2007. After becoming part of Savoy Timber in 2023, the company is now one of the leading suppliers of outdoor timber products to both trade and DIY customers in the Yorkshire region.

The brief won by 21Digital sees the agency delivering ongoing SEO (search engine optimisation) and PPC (pay-per-click) advertising to increase awareness amongst DIY and trade customers and drive revenue.

Estate Sawmills managing director Chris Powell said: “We’re proud to be one of the leading suppliers of outdoor timber products in Yorkshire, which we’ve achieved by maintaining the founding values and ethos of offering the best quality, customer service, delivery and satisfaction.

“21Digital will be helping us extend that ethos online, helping customers find our full range of timber, garden fencing, garden decking, landscaping, gates and garden sheds.

“They won the brief based on their proven track record of success in home and garden digital marketing, including driving significant growth over several years for the Savoy Timber brand. As with that brief, we were also impressed by their no-nonsense, straight-talking approach to raising our online sales.

21Digital managing director Sam Fletcher said: “Home and garden, and especially wood and timber products, is one of our proven specialities and so we are really pleased to be working with Estate Sawmills.

“Targeting trade and consumer customers alike, the campaign will aim to maximise sales through a combination of targeted organic search marketing and Google Ads management.”

Based at offices on Blackburn’s Trident Park, 21Digital is a multi-award-winning agency, specialising in lead generation and ecommerce, providing digital marketing services including web design, web development, SEO, Google Ads, digital consultancy, social media marketing and email marketing.

For more information go to www.estatesawmills.com or www.21digital.agency.