Santé Group acquires employee wellbeing App Myles Fitness

Leading Employee Benefits Consultancy – Preston based Santé Group, has acquired Myles Fitness – comprising of the Myles Wellbeing app designed to track activity, boost engagement, and reward employees.

Myles was acquired by Santé Group for an undisclosed sum. The acquisition continues Santé Group's strategy of exploiting digital innovations and expanding its comprehensive suite of employee wellbeing apps.

Founded in 2020 by Toby Cannon and Michael McCreadie, Myles Wellbeing has over 30,000 users and clients, including the NHS, Deloitte, Brewin Dolphin, and Mind.

The Santé Group manages over £50 million in annual premiums, has a group turnover of £8.5m and employs 35 staff with an additional national network of 45 brokers.

David Cross, Chief Technical Officer at Santé Group commented on the acquisition. He said:

“Having the Myles app within the Santé business portfolio will be a real game-changer in what we can provide our clients and the employee benefits industry.

“Owning our own tech with developers in-house will bring a new dimension to how we drive Santé Group forward and pioneer digital-led solutions that enhance employee wellbeing. The Myles platform that Toby, Mike, and the team have built is a fantastic app and already serves a large client base. We’ll build on this by integrating it into our broader suite of services and making it even more comprehensive for existing and new users.”

The acquisition will allow Santé Group to offer a more integrated and personalised wellbeing experience for its clients, leveraging Myles Wellbeing's technology to enhance employee engagement and promote healthier lifestyles.

Toby Cannon, co-founder of Myles Wellbeing, said: “We’re incredibly proud of what we’ve built at Myles. Joining forces with Santé Group means that our technology can have an even bigger impact. We’re excited to see how Santé integrates Myles into its wider health and wellbeing offering and we look forward to seeing its continued success.”

Michael McCreadie, Co-Founder of Myles Wellbeing, added: “Seeing Myles become part of Santé Group is a proud moment for us; it means our technology will continue to help even more businesses and employees thrive. We’re excited for what’s next, both for Myles under Santé’s leadership and for us as we move on to new ventures.”

Boodle Hatfield advised Myles Wellbeing on the transaction, while Harrison Drury advised Santé Group with the support of MJH Accountants.

About Santé Group:

Santé Group is a diversified health and wellbeing solutions provider encompassing Santé Life, Nugent Santé, MySanté, Santé Partners and ArchAngel, a compliance and business support software platform designed specifically for health and protection brokerages.

About Myles Wellbeing:

Myles Wellbeing is an employee wellbeing app designed to boost engagement and reward employees for healthy habits. Founded in 2020, Myles provides tools to track activity, encourage positive lifestyle changes, and foster a culture of wellbeing within organisations.