Santé Group premium book reaches £30m with latest acquisition

The Broughton-based Santé Group has acquired the client bank from independent insurance broker Keyman Adviser, taking its combined premium book to £30m. 

Launched in 2015 by Duncan and Janet Deaves, Keyman Adviser provides business protection products, specifically key man and relevant life insurance, alongside shareholder, partnership, and income protection products.

Duncan Deaves, who has over 37 years of experience in the insurance and protection industry, was an appointed representative and national sales director at Chase Templeton Ltd. He previously held similar roles with Combined Insurance Company, Allied Dunbar and Bupa.

Santé Group is looking to make additional acquisitions of independent insurance brokers throughout the year as part of growth plans and to increase its premium book. The client portfolio will be serviced under the Santé Life brand.

Paul Nugent, Santé Group's chief executive, said: "Duncan and his business are well-respected in our industry, and we knew the acquisition of his business would be a perfect fit and help us expand our market share.

"We offer very attractive acquisition terms to owners of independent brokers who are considering whether or not they should sell, and more importantly, the sale of their business doesn't mean an end to their income, as we offer attractive commission income streams." 

Duncan Deaves added: "I was looking to exit the business and received several offers, but I already knew Paul and his team and respected their approach and culture of doing business. I knew that selling to the Santé Group would ensure my clients would still receive expert advice and excellent service."

Keyman Adviser will still operate under its brand as part of the acquisition terms.