Sales Geek Launches in USA

By Limitless PR

04 Oct 2023

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Blackburn-based Sales Geek has launched into the USA with the opening of two state-wide master franchises. 

Having expanded to more than 30 offices across the UK since its launch in 2017, multi-award-winning Sales Geek is one of the country’s fastest growing providers of business solutions and sales training, while its Sales Geek app also has users across the globe.

Now launching the brand in the USA, Joe Heikkinen and Gene McCabe have opened master franchises in Texas and Florida respectively.

Joe Heikkinen’s career in sales includes time in B2B, pharmaceutical, biotech and medical devices. His roles in sales leadership began at AstraZeneca where he held a variety of director level positions. He then moved into a VP of Sales role at Getinge Group in 2011, and most recently was the Senior Vice President (Head of Sales and Global Field Operations) at Stemline Therapeutics.

Joe is seeking to provide the benefits of his experience to organisations in Texas and build a network of further experts across the state.

Launching similarly in Florida, Gene McCabe moved from IT leadership into sales in 2007, as a multi-state account manager for Accredo Specialty Pharmacy, a division of Express Scripts, becoming Sales Director in 2014, then joining Cigna’s Evernorth group as Senior Director, Sales & Account Management in 2021, before launching Sales Geek.

On launching Sales Geek in Texas, Joe Heikkinen said: “Sales Geek’s growth in the UK shows that there is one thing all businesses want, and that is sales.

“Sales Geek meets that need by providing a unique part-time sales director service that enables businesses of all sizes to access top level sales expertise, without the expense of taking on a full-time, salaried sales director of the same level.

“We also provide sales training for teams and individuals and I’m looking forward to working with businesses across Texas and growing the brand and organisation to help businesses throughout the state.”

On launching in Florida, Gene McCabe said: “I’m very proud and excited to help bring Sales Geek to the US. Sales Geek is on a mission to change the way the world perceives sales. We are committed not only to improving sales practice and helping clients smash their targets, but doing so in a way that remains mindful of maintaining good mental health for the people working within the profession.

“When people think of sales as a business role, they often think of high pressure, big stakes, and people on the edge of burnout.

“We firmly believe that’s not how it should be. Happy salespeople are better salespeople, and their clients and customers are happier too, so I’m really looking forward to spreading the word to growing businesses across Florida.”

Sales Geek founder and CEO Richard Few said: “As you can imagine, we’re unbelievably excited to be launching Sales Geek in the US and we couldn’t think of anyone we’d be happier to be doing that with than Joe and Gene.

“When they visited us in Blackburn, we had a fantastic time showing them exactly how we operate here in the UK, demonstrating our culture and we are looking forward to working with them to develop Sales Geek in their own territories in the US. The guys are going to smash it!”

For more information go to www.salesgeek.co.uk.

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