Robb gives Blackpool business added spike

Journalist, broadcaster and punk musician John Robb played ringmaster as Blackpool launched its new conference guide and tourism film.

The cover star of Marketing Blackpool’s 2013/14 Conference and Meetings Guide addresses business and tourism leaders to promote the resort.

Now adopted by Manchester, Fleetwood-born John urged business event organisers to take a fresh look at the resort and reacquaint themselves with what he says are some of the most unusual and unique venues in the country.

Also unveiled at the event, was Marketing Blackpool’s new 1min, 20 sec business tourism film, which highlights the resort’s appeal for business

Business tourism injects more than £60m into Blackpool’s economy each year, welcoming more than 50,000 people to Blackpool for business each year. It’s hoped that the new look Conference and Meetings Guide, film and support from the likes of celebrity John Robb, will help the resort stand out.

John said: “There is nowhere in the world quite like Blackpool. To have so many historic buildings capable of hosting events is pretty impressive. I know some people prefer characterless modern buildings, but Blackpool is different and offers so much more because of venues such as the Empress Ballroom and the iconic Winter Gardens.”

The Marketing Blackpool video can be seen here www.visitblackpool.com/business. See the March/April edition of Lancashire Business View magazine for more with John Robb and join us at the Empress Ballroom at the Winter Gardens on March 14 for the Red Rose Awards 2013.