Roadshow Promotion’s father and daughter duo are driving expansion

Roadshow Promotions’ father and daughter duo, Stuart and Natasha Greenley, are driving remarkable growth of the family-owned company. They are proud to see the business evolving from one entity into a diversified enterprise with representation in multiple sectors.

Originally founded as Roadshow Promotions, the Blackpool-based firm have built a reputation as owners of the largest fleet of promotional buses in the UK.

Serving high-profile clients such as Johnson & Johnson, Edwards Lifesciences, and the British Heart Foundation, the promotional single and double-decker buses are helping to raise awareness for organisations through tours across the UK and Europe. This success has provided a solid foundation for the family’s ambitious expansion plans.

The Greenley’s have reinvested profits from these contracts into strategic growth, carefully planning the expansion in a deliberate and methodical manner. Their expansion strategy is three-pronged: organic growth of the core business, targeted acquisitions, and diversification into complementary and new sectors.

Over the last two years, Roadshow Promotions have established Roadshow Conversions, a company dedicated to converting vehicles and buses into static assets for various businesses and have diversified their offer by launching Roadshow Security, which provides security services to the leisure, hospitality and retail sectors, with prestigious clients such as Haven’s Cala Gran and Marton Mere holiday parks. Roadshow Conversions also supplies portable washrooms to construction sites and festivals, further broadening their service range.

To capitalise on the digital economy, Roadshow Promotions have merged with a Blackpool-based digital media company to create Roadshow Media and Roadshow Digital. These new entities specialise in website design, SEO, and digital consultancy, extending Roadshow Promotion’s reach into the digital marketing sphere.

Committed to supporting the local economy, Roadshow Promotions remain loyal to a “buy local” philosophy, partnering with local suppliers for marketing, branded bus livery, and accountancy services, as well as sponsoring grassroots football. They employ a growing team of skilled workers including joiners, electricians, drivers, security personnel, and digital marketing specialists. Over the past year, Roadshow Promotions workforce has expanded significantly, with plans for continued recruitment.

As directors Stuart and Natasha research new sectors for future expansion, they are proud to be a family business to watch, demonstrating how strategic vision and local investment can drive growth.

Roadshow Promotions can help you take your brand on the road. For any questions call 01253 923800 or book a chat here.