Roadshow Promotions appoints Happy Creative to drive marketing

Established in 2004, Roadshow Promotions are the UK’s leading promotional bus hire company. Clients include the X Factor’s promotional bus, Sport England’s pre and post Olympic tour, Rimmel’s London tour and covid testing and vaccination buses. 

Their market-leading fleet of buses are used for a variety of reasons including raising awareness, product launches, education, staff engagement, hospitality, mobile clinics, teaching and more.

Happy Creative will be helping the Lancashire-based company drive engagement, leads and sales, raise visibility, and build their brand including, social media management, blogs, video content, website page content, PR, design and client acquisition campaigns.

On choosing Happy, Roadshow Promotions’ director Natasha Greenley shared: “We were looking for a team that delivers certainty and results in a provable, repeatable way, a team who can work alongside us as we scale the business.

"We have such busy schedules with a growing number of bus tours and clients so a dedicated marketing resource, we believe, is fundamental to our continued growth and success.”

Chief Happy, Karen Lambert, said: “What’s exciting about Roadshow Promotions is the profile of the clients they work with and the scope of what’s possible. We’re elated to be brought in at this stage of their growth. We’ll be using their obvious success to help scale their business in a planful way. We’re absolutely delighted to be “on board.”